Elms Cambridge

Sold them a car with the money to de credited by bank transfer thus saving me having to take a cheque into the bank as well as being quicker. After a week it hadn't been credited & there was no response from the guy I sold it to I had to contact their accounts department at another site & was told "it's going through today!"

Daughter's car tyre warning light came on. Was passing by & so called in. No need to wait, Elms immediately checked, found one a little low & corrected it all without any charge

Car cleaned inside & out but Wasn't warned that a software upgrade would restore all factory settings which lead to a very worried journey home Brake fluid not checked Screenwash marked as checked but I added 2 litres when I got home

Immediate post-purchase experience About a week after delivery I received a nice folder designed to keep the documentation. In the accompanying letter there was an invitation to join the dealer’s forum. As almost part of the forum header it mentions an 8% to 10% discount. This really annoyed me as I’d not been able to negotiate anything like this. Apparently they have a special pot of money to subsidise those who purchase via their Elms Direct web site – the part exchange will be the same either direct or just walking into the showroom.

Purchase Elms moved from Cambridge to Cambourne about a year ago. The showroom immediately impresses as being light airy and uncluttered. Upon entering there are no hovering salespersons – the receptionist offers coffee & asks if you would like to speak with a salesperson. At the sides of the sales area there are several “niches” where negotiations can take place screened from the sales area itself. On the wall in these niches there’s a very large monitor where a vehicle’s specification can be built up & the various financial options displayed – much better than peering across a desk at a computer monitor. At no time was I pressurised to take a specific vehicle or set of options and, particularly gratifying it was immediately accepted that I wasn’t interested in gap insurance. Top marks! Collection Led into room with “welcome J&J collecting their new 1 series” on the large screen in order to sign lots of documents & listen to the spiel about gap insurance. Then left to “watch video about new BMW owners” when the doors on the right slid open to reveal our floodlit car! Roland explained everything (there’s no dipstick, oil level measures electronically & no service book to stamp as both the car & dealer computer record everything), paired the phone, showed how to play the albums I’d copied to the USB stick & sat with me while I drove a bit in the car park & backed into a space so that we were both sure I was confident with the new features. Altogether a surprise & delight – do ask for Roland & James. No wonder BMW Europe are sending European dealers to Elms to see best practice!

Elms moved from Cambridge to Cambourne about a year ago. The showroom immediately impresses as being light airy and uncluttered. Upon entering there are no hovering salespersons – the receptionist offers coffee & asks if you would like to speak with a salesperson. At the sides of the sales area there are several “niches” where negotiations can take place screened from the sales area itself. On the wall in these niches there’s a very large monitor where a vehicle’s specification can be built up & the various financial options displayed – much better than peering across a desk at a computer monitor. At no time was I pressurised to take a specific vehicle or set of options and, particularly gratifying it was immediately accepted that I wasn’t interested in gap insurance. Top marks!