Subscrip off
Your readers might be interested in my recent experience of renewing my membership of the AA (of which I am a long-term member). Their renewal letter quoted a premium of £194 (covering Relay and Family). On checking with the RAC and being offered exactly the same cover for £128, I phoned the AA who immediately reduced their premium to £132. Although accepting this revised offer, I was left wondering why I hadn't been offered it in the first place. Is such exploitation the way that the AA rewards long-term loyalty among its members?
Asked on 14 August 2010 by WF, Stratford upon Avon
Answered by
Honest John
That is what I wrote to the marketing man at the AA who wrote and complained about me repeatedly publishing readers letters similar to yours, stressing the benefit packages offered to long-term AA members. I told him that as long as I continued to receive complaints I would continue to publish them. But the truth is, this practice is the same for any organisation now owned by a private equity firm. They will try and take profit to finance their yachts, their Learjets and their offshore tax havens any way they can.
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